As per SEBI guidelines, we have disclosed the various commissions received by Happyness Factory from mutual fund companies below. The level of service provided or any recommendations made by Happyness Factory are not influenced by the amount of commissions received.

The table below shows the commission structure applicable to happyness factory from mutual fund companies.

 

*EQUITY ORIENTED SCHEMES BROKERAGE STRUCTURE
AMC Name Upfront Trail 1st Year Trail 2nd Year Onward
Axis Asset Management Company Ltd. 0.00% 0.60%-1.10% 0.50%-1.10%
Birla Sun Life AMC Ltd. 0.00% 0.65%-1.30% 0.65%-1.30%
Franklin Templeton AMC (I) Pvt. Ltd. 0.00% 1%-1.20% 1%-1.20%
HDFC Asset Management Company Ltd. 0.00% 0.50%- 1.50% 0.40%-1.50%
ICICI Prudential AMC Ltd. 0.00% 0.55%-1.20% 0.30%-1.20%
IDFC Asset Management co Ltd 0.00% 0.60%-1.25% 0.60%-1.25%
Kotak Mahindra AMC Ltd 0.00% 0.65%-1.50% 0.65%-1.50%
Reliance Capital Asset Management Ltd. 0.00% 0.5%-1.25% 0.5%-1.25%
SBI Funds Management Pvt. Ltd. 0.00% 0.30%-1.25% 0.30%-1.25%
Tata Asset Management Ltd. 0.40%-0.70% 1.10% 1.10%
UTI Asset Management Company Ltd.   0.5%-1.40% 0.5%-1.40%
*Equity oriented schemes also includes equity oriented hybrid funds and Equity Arbitrage funds

 

 

*DEBT ORIENTED SCHEMES BROKERAGE STRUCTURE
AMC Name Upfront Trail 1st Year Trail 2nd Year Onward
Axis Asset Management Company Ltd. 0.25%-0.75% 0.25%-0.75%
Birla Sun Life AMC Ltd. 0.00% 0.10%-0.80% 0.10%-0.80%
Franklin Templeton AMC (I) Pvt. Ltd. 0.15%-0.40% 0.40%-0.80% 0.40%-0.80%
HDFC Asset Management Company Ltd. 0.25% 0.60%-0.75% 0.60%-0.75%
ICICI Prudential AMC Ltd. 0.00% 0.05%-0.95% 0.05%-0.95%
IDFC Asset Management co Ltd 0.20%-0.50% 0.20%-0.50%
Kotak Mahindra AMC Ltd 0.00% 0.20%-1% 0.20%-1%
Reliance Capital Asset Management Ltd. 0.00% 0.25%-0.90% 0.25%-0.90%
SBI Funds Management Pvt. Ltd. 0.50%-0.75% 0.50%-0.75%
Tata Asset Management Ltd. 0.00%-0.50% 0.15%-0.80% 0.15%-0.80%
UTI Asset Management Company Ltd.   0.60%-1.1% 0.60%-1.1%
**Debt Oriented Scheme includes Short Term and Ultra Short Debt Schemes

 

 

TAX SAVING (ELSS) SCHEMES BROKERAGE STRUCTURE
AMC Name Upfront Upfront (Fixed for 3 Years) Trail 4th Year Onward
Axis Asset Management Company Ltd.   3.30% 1.10%
Birla Sun Life AMC Ltd.   4.00% 1.25%
Franklin Templeton AMC (I) Pvt. Ltd. 0.00% 3.60% 1.20%
HDFC Asset Management Company Ltd. 0.00% 4.5%-5% 1.50%-1.75%
ICICI Prudential AMC Ltd. 0.00% 3.60% 1.20%
IDFC Asset Management co Ltd   3.75% 1.25%
Kotak Mahindra AMC Ltd 0.40% 4.80% 1.60%
Reliance Capital Asset Management Ltd. 0.00% 3.75% 1.25%
SBI Funds Management Pvt. Ltd.   3.75% 1.25%
Tata Asset Management Ltd. 0.50% 3.90% 1.30%
UTI Asset Management Company Ltd.   4.50% 1.50%

 

 

LIQUID & ULTRA SHORT TERM DEBT SCHEMES BROKERAGE STRUCTURE
AMC Name Upfront Trail 1st Year Trail 2nd Year Onward
Axis Asset Management Company Ltd.   0.03% 0.03%
Birla Sun Life AMC Ltd. 0% 0.10% 0.10%
Franklin Templeton AMC (I) Pvt. Ltd.   0.05% 0.05%
HDFC Asset Management Company Ltd. 0% 0.05%-0.10% 0.05%-0.10%
ICICI Prudential AMC Ltd. 0% 0.025% 0.025%
IDFC Asset Management co Ltd   0.05%-0.15% 0.05%-0.15%
Kotak Mahindra AMC Ltd 0% 0.03% 0.03%
Reliance Capital Asset Management Ltd. 0% 0.05% 0.05%
SBI Funds Management Pvt. Ltd.   0.05% 0.05%
Tata Asset Management Ltd. 0% 0.04%-0.05% 0.04%-0.05%
UTI Asset Management Company Ltd.   0.05% 0.05%

 

Note:  This data is provided for informational purposes only. Please note that this data is is subject to change as per the AMC’s Rules and Regulations. This information is subject to change as we add more mutual fund companies to our list and as our contracts with them change.